Elevating live entertainment through motion
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cursor.com is a cutting-edge AI platform designed to simplify software development. With its powerful features, such as predictive code generation, AI chat agents, and more, Cursor enhances the coding experience by automating and streamlining processes. Integrated with OpenAI, Cursor allows developers to create smarter, more efficient applications with ease. To highlight Cursor's innovative capabilities, we’ve created a dynamic motion explainer animation that brings the platform’s potential to life, making complex functionalities accessible and engaging.
Crafting SaaS motion explainer
With careful attention, creating an animation with a bold style and vibrant colors paired with a dark background. This is a form of consistent branding for Cursor, emphasizing glowing color effects that capture the viewer’s attention.
This identity seamlessly extends across diverse touchpoints, including the website, product interface, stationery, and social media, fostering a unified and impactful brand presence.
(*May or may not be entirely factual)
We love metrics here—increases in leads, conversion rates, and return on investment, the whole thing. But since the rebrand isn't quite implemented yet, we're a bit short on actual results. So, until we get them, we did what any self-respecting agency would do: we made some up. 😏
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From our first conversation, Visual Utama exuded creativity and professionalism. They guided us through an intensive process that sharpened our vision and helped us better communicate our essence. The design process involved several steps and iterations, ensuring we made the best decisions.
We're incredibly happy with our new brand identity and the journey to achieve it. The Visual Utama team has been patient, transparent, and eager to deliver the very best.
We're always up for a coffee and a chat,
Send us a message and we'll get back to you!.
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